Have you ever faced the situation wherein the title assigned to a webpage does not turn up exactly as is on Google search results? Quite a situation so aptly described as ‘Page and SERP titles do not match. ‘much’ at first seems to be a dilemma; this is in fact a very common SEO activity and worth understanding if you want your website to actualize higher visibility on the SERPs.
What Does It Mean?
Your page title (the tag in your HTML) is what you define for your webpage in general. It appears on the browser tab and tells the search engine what the page is all about.
Now comes the SERP title: what Google or any other engine chooses to display on the search results page. Sometimes Google shows your page title or snippet exactly as it is. Other times, it actually rewrites or edits it.
So in simple terms, a page title is what you set, while the SERP title is what search engines show.
Why Do Page and SERP Titles Not Match?
When the page title is overstuffed with unnecessary keywords like “Best Cheap Affordable Digital Marketing SEO Services in Delhi NCR,” Google truncates it to something simpler and more relevant.
How to Reduce Title Mismatches
✔ Keep titles short, clear, and relevant.
✔ Align your title tag and H1 heading.
✔ Avoid keyword stuffing—write naturally.
✔ Add your brand name wisely (not excessively).
✔ Ensure each page has a unique title.
Final Thoughts
If your page and SERP titles do not match, don’t panic—it’s a normal SEO phenomenon. Instead of fighting it, focus on creating titles that are concise, descriptive, and aligned with your content. By doing so, you increase the chances of Google displaying your original title while ensuring your pages remain attractive in search results.


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